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Joe Sanfellipo
Mr. Sanfellipo is the Co-Founder of Online Biz HQ, a provider of online business opportunities, products and services launched in March 2009 and Eureka ! Opportunity Mine, a provider of information products and services including the soon to be released book “Discover Your Own Goldmine”.
Mr. Sanfellipo is Founder of The Street Smart Group, offering consulting services to a variety of industries, and author of the award winning book Street Smart Secrets to Auto Care You Can Trust. The book describes how to find a place to trust and how to make your business a place to trust by focusing on building long term relationships with customers. The concept has wide application across many industries.
Joe is also the co-author of Print Your Own Money, with Bruce Blechman, best selling author of Guerrilla Financing and Dr. Rick Cardin to be released in 2009 and co-author with Dr. Cardin of Bootstrap Biz Owner, a home learning course on How to Buy Start or Grow a Business with Little or None of Your Own Money, also to be released in 2009.
Joe has concentrated on finding ways to tap what he considers the most underutilized assets in most businesses, their customers and marketing potential. One of his passions for over 30 years has been developing systems to maximize the potential of businesses, for example, by building relationships instead of transactions and using a variety creative methods of adding value in an existing business by repositioning advertising and marketing dollars and direction.
Mr. Sanfellipo became street smart at an early age, starting his first business at 18 and buying his first nothing down business at 22. That business made him a millionaire when he increased its sales ten-fold in three years.
Mr. Sanfellipo is a franchising expert. As Co-Founder and Executive Vice President of Gibraltar Transmission Corporation, he was directly responsible for building the company from 5 Long Island units into a national firm with over 100 franchises. He developed and wrote the franchise marketing and training materials and created successful television advertisements which took the company to the top position in several markets.
As a Director and consultant to Las Vegas Discount Golf and Tennis, he conceived and established the concept of growth via franchising and public investment capital. He structured the entire franchising program resulting in a professional franchise corporation which grew from a pilot store in Las Vegas into a publicly traded international franchisor with locations in Japan, Europe, and throughout North America, with system-wide sales in excess of $70 million.
Mr. Sanfellipo was Co-Founder, Director and President of The O! Deli Corporation, a publicly traded national franchisor of office building food service, which grew to more than 50 franchises before being sold to Pacific Equities. As President, he was responsible for creating and rolling-out the franchise program.
Joe has been a consultant to many well known companies as a confidential behind-the-scenes expert on direct marketing, acquisitions and creative growth strategies. Clients have included domestic and international public and privately owned manufacturers, distributors, real estate developers, franchisors and a wide range of automotive related businesses.
Mr. Sanfellipo has served on the California Senate Select Committee on Small Business Franchise Development Task Force.
The combined total of businesses Joe has owned or franchised includes over 500 locations in more than a dozen industries.
His lectures, seminars and guest appearances have included presentations at business groups, trade associations, colleges, SBA functions, Harvard Business School Entrepreneurs Conferences and a variety of entrepreneur gatherings.
